LET US DESIGN SOMETHING SPECIAL FOR YOU
to tell your unique story in a one-of-a-kind way
We specialize in custom illustration, calligraphy and branding in order to help create unique pieces for your special event or your new business. Don't see exactly what you are looking for? Get in touch with any questions, chances are we can accommodate you. We'd love to hear from you!
OUR PROCESS HAS BEEN CAREFULLY DESIGNED AND POLISHED
to be engaging, seamless, and most importantly - exciting!
I'm thrilled you are considering working together! The design process will change, grow and evolve from your initial vision and I love growing with it. I'll begin by sketching out the vision that we develop together, and then we will work together to grow and refine your design. I hope we make a good fit!
STEP 1 : introduction + CONSULTATION
After your initial inquiry, I will send you a questionnaire so I can provide you with a detailed proposal. Then, we will set up an in-person, phone/video call, or if you prefer — this can be done through email correspondence.
For Stationery, we'll talk about your vision, your paper needs and our design process. This will allow me to get a feel for exactly what you are looking for.
For Branding, I will ask you some questions regarding your business, vision and goals for your brand (and website). This will also allow you to ask me any questions. This will give us both a chance to get to know one another and make sure we are a good fit.
STEP 2: PROJECT OUTLINE + deposit
If you like what you see, I will put together an invoice based on your project. If everything looks good, I will have you sign a Client Contract and complete a 25% deposit to hold your spot. Your investment is divided by four equal payments over the course of the project to ensure your Investment is as manageable as possible. Each step (and its deadline) can be tracked within Honeybook. Based on your project total, I do allow other payment plans depending on what you are comfortable with.
step 3: schedule + inspiration
Once the deposit payment has been paid and the terms signed, I will send over a detailed schedule for our project together. It will include the entire process from start to finish and when you can expect your designs, mockups, final files, etc. In this schedule I will also give you specific times for your "homework due" (questionnaires, branding details, website content, etc). Creating a detailed schedule allows us to stay on schedule and keep you on track to launch your entire project.
For Stationery, we'll work on the appropriate wording, view color swatches and samples of calligraphy styles. You'll create a custom pinterest board and share it with me in order to map out the aesthetic, palette and typography.
For Branding, I will send you a brand questionnaire to ensure we are on the same page prior to your project start date. This questionnaire provides me with valuable information as I move throughout your brand process. I also ask you to create a detailed pinterest board for me, full of branding inspiration (colors, patterns, outfits, interiors, etc).
step 4: create, proof + revise
For Stationery, after the mood board is finalized, we start creating a custom suite just for you and your tastes. Trust the process and hold back from changing direction, or sharing more inspiration. Each step (and its deadline) can be tracked within Honeybook. You will receive a proof presentation of your custom design. I will then refine the design and copy based on your feedback, and send back for approval. At this time you have a second round of revisions if necessary, to make final modifications.
For Branding, once I study your questionnaire I will put together your color palette and inspiration/mood board to make sure I am heading in the right direction. Your feedback is very important to the design process. Once approved, I will begin your first logo variations to send to you within 10 business days to review. At this time you will have up to 2 revisions to perfect it and make sure you love it. Once the logo is finalized, I will pull together the full branding board so you can see the entire design come together with all of the final elements.
step 5: approval + release
For Stationery, once all modifications have been completed, we will send you a production agreement to sign for approval on spelling, ink and paper, printing process, etc. Once we receive your signature — your beautiful invitations will be sent to the printer!
For Branding, once the brand board is completed and approved by you I start prepping the final files. At this point, I now take your new brand and continue it throughout your print and social media design (business card, letterhead/note card and envelopes, stamp or stickers, etc) to complete your seamless new look.
final step: payment
For Stationery, after we receive the invitation suites from the printer, we weigh them and the final payment (including shipping costs) is due. Note: further rounds of revisions may add 1-2 weeks to the timeline, depending on the amount and details being revised, and may incur a fee.
For Branding, I will send over the final invoice, and once completed I will send over a dropbox link of all your zipped up logo and print design files. Since many of my clients' projects are multifaceted, I am always happy to continue to work on additional needs as they may arise.
optional: calligraphy addressing + signage
For Stationery, if you plan on having us calligraph your invitations as well, we offer inner + outer envelope addressing in various ink colors. Reception calligraphy and signage will be discussed and completed after your invitation suite is in your hands. If you didn't do your invitation suite with us, not to worry — we can still help you with any day-of signage you are interested in. Contact us with your vision and what you are interested in having created and we provide you with an estimate, agreement and begin work. We begin work on reception pieces one to two months prior to your wedding. I have some ways we can cut this time down, so let me know if you have a shorter timeline.
optional: website design
For Branding, this is when we will begin the website design. Before beginning, I will make sure all content and images in our shared folder are finalized so I am able to design your site with all the appropriate information (buttons, links, extras, etc). Within 10 business days I will provide you with a detailed mockup of your website homepage and one interior page for you to review and make notes on. We can plan a FaceTime/Skype or phone chat to solidify the changes and make sure you are absolutely comfortable moving forward. After receiving your feedback on the initial revision, I will finish the other 3 interior pages (if applicable). We will schedule another chat to go through the website design and allow for you to ask any questions, make any necessary changes (1 revision), and I will explain the functionality of your new site. Once the final payment has been made, your site is ready to be launched! Within the first week of your live site you have the opportunity to email me with any questions you may have. Anything beyond that will be billed separately.
A FEW SMALL DETAILS BEFORE WE BEGIN
to make this process as quick and easy as possible
CONCEPT:: During the conceptualizing phase, I may provide rough samples or sketches, while other times the design may be more fleshed out or complete. Once you decide on the direction you like, I will expand the design or provide revisions.
CONTENT:: All content is required and needs to be finalized before beginning work. If content is not ready, project will be delayed.
HOSTING/DOMAIN:: Domain name and hosting services must be purchased by client. Studio Lane is not responsible for server down-time, software issues or any other compatibility issue that may arise after site launch. After the launch, all additional work and updates to the site will be quoted and billed at our hourly rate.
REQUIREMENTS:: Before starting your website design, we will create a shared dropbox folder for content, images, passwords, etc. I also ask for your login information (username/password), and all of your social links.
STATIONERY TIMELINE:: Custom paper wardrobe orders preferably begin at least 6 months prior to your wedding — in an ideal world. Save the dates are recommended to be mailed 6-8 months prior to your wedding, so please take this into consideration when planning out your timeline. Wedding invitations are to be mailed 6-8 weeks prior to your wedding and not any earlier. A full invitation suite from start to finish, typically takes about 3 months. Don't forget to add an additional two weeks for calligraphy addressing.